Between the 6th and 8th of February 2024, Première Vision Paris will take place in France, a fair that ranks among the largest in the sector and introduces the main trends and innovations for the next spring-summer season. A group of 16 companies will attend the event with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
The list of the Brazilian delegation will include the brands Atelier Lucius Vilar, Brand Têxtil, Ecosimple, Estúdio Rocha, Finileather, Innovativ, Lúdico Estampas, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Oficina Caramelo, Savyon, Stampa Studio, Studio Icertain, and Studio Paraizo.
“Texbrasil’s support at Première Vision Paris is essential; without them, we would not be able to participate due to the high cost of this event,” comments Rosana, owner of the Oficina Caramelo brand. “We go with the best possible expectations to meet new customers and make good sales,” she adds.
Furthermore, according to Rosana, her brand will present at the fair “a collection of drawings and prints in different techniques, with references to plastic arts such as oil painting, acrylic painting, cyanotypes, and photographic prints.”
Lilian Kaddissi, Executive Superintendent of Projects at Abit, spoke of the satisfaction of once again taking a good number of companies to the event. “This is the main fair for input suppliers in Europe, a market in which these companies can strengthen themselves by presenting their collections,” she said.
It is worth remembering that, in the February 2023 edition, Brazilian brands performed five times better than the previous edition of the event. In total, USD 353,550 in business was generated during the fair, in addition to 314 new commercial contacts. The expectation is for positive numbers again in the first half of the 2024 edition.
Première Vision Paris takes place twice a year in the French capital and serves the textile, designs (prints), leather, yarn, accessories, smart creation, and private label industries.