How to Create Value in the Global Fashion Supply Chain
How do the winners work? The World Fashion Convention, organized by IAF, will take a close look at the creation of value in the international fashion supply chain.
Undoubtedly we will see the enormous power of succesful brands in 2013. More and more successful brands are crossing the boundaries of clothing. It is not only about the garment itself, but about the power of all design associated with the brand. It is about the visual effect, about the entertainment value and above all, it is about the association with desirable lifestyles. Successful brands possess this association. To achieve this, they take a step further and are also script writers, movie producers, interior designers, social media manipulators, architects and advertising gurus. Let us hear about the secrets of brand building!
The industry is becoming more successful at reaping the rewards from the very fast rise of the internet sales channel. It is adding to brand value and it is bringing brands closer to the consumer. The challenge is to use this knowledge in the supply chain, to bring production in line with demand. Let us hear about the state of the art in combining omni channel marketing with good supply chain management!
Brands selling across the world are tweaking their offer to individual markets. The brand is the same, sometimes the marketing and the product range is slightly different in different markets. How do the US, the European, the Indian, Chinese and Latin American markets differ? Let us hear how succesful fashion and other consumer brands manage global marketing with a local touch!
Program and speakers
Sunday, 22 September
8:00 7th IAF Golf Tournament (open to all delegates)
19:30 IAF Board of Directors dinner (by invitation only)
Monday, 23 September
Welcome and registration of delegates, Double Tree by Hilton (Kunshan)
08:00 IAF Executive Committee meeting (IAF Executive Committee only)
10:00 IAF Board Meeting (IAF Board Members only)
13:00 Lunch (IAF members only)
14:30 IAF General Assembly (IAF members only)
19:00 Welcome cocktail and dinner (for all delegates)
Tuesday, 24 September
Welcome and registration of delegates, Double Tree by Hilton (Kunshan)
9:30 Opening Session of the 29th World Fashion Convention
- IAF President, Harry van Dalfsen
- CCCT Chairman, Jang Hui
- Texhong Group CEO, Hong Tianzhu
10:50 How to create value in the global fashion supply chain
Key note addresses
- Lectra, Daniel Harari
- IFTF, Deng Xiaolan
- Lily (Shanghai Silk Group), Xu Weimin
- AAFA, Kevin Burke
12:30 Lunch
14:00 Supply Chain Session
Topics: business cases of collaboration to create value in the supply chain
Moderator: Amid Gugnani, Technopak India
- McKinsey, Achim Berg
- Actif Africa, Rajeev Arora
- GT Nexus, Kurt Cavano
- Shangtex, Xi Shiping
19:00 Dinner and IAF International Designer Award Fashion Show
Wednesday, 25 September
10:00 Technology & Innovation Session
Topics: innovation in textiles, functionality, integration of electronics, sustainability, recycling, education
Moderator: Mike Fralix, TC2
- Prosperity Fabrics, Vincent Qin
- Kingpins, Andrew Olah
- Singtex, Jason Chen
- CTI, Raelene Kong
- Alvanon, Ed Gribbin
12:30 Lunch
14:00 Branding
Topics: how to build a brand, how to adapt successfully, design trends, intellectual property, education
Moderator: Ken Watson, Industry Forum
- Piergiorgio Dal Santo, PGDS consulting, global luxury brand specialist
- Brax, Stefan Lange
- (Jiangsu) Sainty Corp, Helen Chen Jing
- Kurt Salmon, David Hamaty
- Bosideng, Gao Dekang
