Transfo2011 convention logo - Puerto Vallartarmation of Fashion Business

The world has dramatically changed over the last 3 years. Economical, financial and political developments have also influenced our fashion business worldwide. What was for sure for a long time is not necessarily the case for the near future. In some parts of the world the economy is booming whereas in other regions economic growth is slow with consumers hesitating to buy our products. Production prices in some sourcing areas are going up, shortage of raw materials is another issue causing pressure on profits. Global responsibility can no longer be denied in a globalized fashion world.

What are the effects of all this on our business strategies? During the 27th IAF World Apparel Convention in combination with the 35th CANAIVE Congress high ranking speakers from all over the world will touch upon actual and future developments in sourcing strategies and retail concepts. They will answer questions how creativity and innovation can shape a positive business environment for the fashion supply chain.



Roberto Rossetti, RFID Specialist and Hardware Developer, more than 20 years experience in RFID, devices and data collecting

Naco Paris, develops “unisexwear” collections based on his personal universe, underground, unusual and filled with artistic references

Julia Hughes, Vice President, International Trade and Government Relations for the United States Association of Textiles and Apparel (USA-ITA)

Donna Reamy, combines two areas of interest: the fashion business and educating people

Edward A. Gribbin, President of Alvanon, Inc., the Apparel Fit Expert

David A. Bruner, Vice President, Technology Development [TC]²

Ricardo Domingo Nicolás, currently specializing in international missions, training companies in innovation and development of jewelry industry

Phillip Cesson, President, CESSON 3.0

Cass Johnson, President of the National Council of Textile Organisations (NCTO)

Huub Feijen, Executive Director, DNA Interactive fashion BVBA

Lic. Beatriz Leycegui, Vice Minister International Trade Negotiations, Mexico, and responsible for the negotiation of the TLCAN, of the office of the Ministry of Commerce


Wednesday October 12th, 2011

12.00 lunch
14.00 meeting IAF Executive Committee
16.00 meeting IAF Board
20.00 IAF Board of directors dinner (for board members and invites)

Thursday October 13th, 2011

09.00 meeting IAF General Assembly
12.00 – 12.30 lunch
13.00 – 16.30 Golf Tournament (Play is ‘Best Ball’)
15.00 – 19.00 registration congress participants
15.00 – 19.00 transport delegates airport-hotel
20.00 – 22.30 welcome party and dinner (all delegates)

Friday October 14th 2011

07.30 – 08.45 breakfast (all delegates)
09.00 – 09.45 opening ceremony
09.45 – 10.45 first sessions: sourcing and retail
10.45 – 11.15 coffee break

11.15 – 14.30 Sourcing and Retail

14.30 – 17.00 lunch

16.00 – 19.00 Tennis tournament “Jorge Levy Tournament”
20.00 – 22.30 dinner (all delegates)

Saturday October 15th, 2011

07.30 – 08.45 breakfast (all delegates)

09.00 – 13.30 Creativity and Innovation

13.30 – 14.30 closure of the convention
15.00 – 17.00 lunch

17.00 – 19.00 Domino tournament “Jose Burba’s Domino tournament”
18.30 – 20.00 special cocktail for sponsors
20.00 – 24.00 closing dinner and IAF Designer Award fashion show (all delegates)

Please contact the IAF Secretariat if you would like to receive the presentations.

Study Tour
Sunday October 16th 2011

08.00 – 10.00 breakfast (all delegates)
09.00 – 16.00 hotel departures
11.00 – 11.45 departure to airport for study tour to Guadalajara
13.00 – registration to hotel Quinta Real
14.00 – 17.00 lunch
20.00 free dinner

Monday October 17th, 2011

07.30 – 08.30 breakfast
08.30 – 09.30 transportation to the town of Tequila
09.30 – 19.00 visit to Mundo Cuervo
19.00 – 20.00 return to Guadalajara
20.00 free dinner

Tuesday October 18th, 2011

07.30 – 08.30 breakfast
08.30 – 13.30 visit to factories
14.00 – 15.30 lunch
15.30 – 17.30 visit to factories
19.00 – 21.00 dinner and fashion show

Wednesday October 19th, 2011

Departure home