34th IAF World Fashion Convention: Maastricht, October 9-10 2018

The IAF Convention caters to apparel industry leaders from across the supply chain, from all continents. This convention is a unique opportunity to gain the insights necessary to understand where our industry is heading. Top speakers from across the globe cover the width of the supply chain, from raw materials to apparel sourcing and from production to retail trends. On top of that, the convention provides an excellent opportunity to meet the global industry in one location in a few days time.


The theme of the 34th edition of our well-established global apparel Convention was “Building a smart future for fashion”. In a world where prices cannot drop much lower, boats cannot go much faster and people cannot work much harder, improvements are made only when the business is made smarter. Smart supply chain collaboration, smart new machines, smart materials and above all, smart people, this convention showed many inspiring examples of a smarter apparel supply chain.

Key message

This convention was a unique fashion industry event bringing the topics that matter and the speakers that count together with both sizeable parts of the Dutch, German and Belgian fashion industry and influential industry representatives from all over the world.

Convention-Hotel-Crowne-Plaza Maastricht

Convention Programme

Sunday October 7th: IAF Golf Tournament, Board of Directors Dinner

Monday October 8th: Board of Directors Meeting, General Assembly, Welcome Cocktails

Tuesday October 9th: Conference Day 1, Festive Fashion Dinner

Wednesday October 10th : Conference Day 2, Farewell Cocktails

Thursday-Saturday October 11th-13th: Study  Tour

Speakers Day 1

Han Bekke

Key note
Saskia Hedrich (McKinsey), Karel Lannoo (CEPS)

Smart Supply Chains
Heinz Zeller (Hugo Boss), Craig Crawford (Crawford IT), Andrés Fernandéz (Mango)

Smart Material Use
Brigitte Stepputtis (Vivienne Westwood), Douwe Jan Joustra (C&A Foundation), Thomas Gries (Aachen University)

Smart New Business Models
Ed Gribbin (Gribbin Strategic), Alexander Shumsky (Russian Fashion Council), Georgina Rutherford (IMagency)

Speakers Day 2

Key note
Scott Deitz (VF), Mark Jarvis (WTiN)

Smart Apparel Manufacturing
Stanley Szeto (Lever Style), Sanem Dikmen (European T-Shirt Factory), Olgun Aydin (Adidas)

Future Smart Retailing/Selling
Jorij Abraham (E-Commerce Foundation), Matthew Drinkwater (London College of Fashion), Jeff Streader (Go Global)


On October 9, the winners of the second Fashion Makes Sense Award (FMSA) 2018 were announced during the IAF Festive Fashion Dinner at Château St. Gerlach. The award was brought to life by FASHIONCLASH and is meant to motivate designers who create with a passion for humanity and the environment. IAF and MODINT, hosts of the convention, are proud to have offered the project and the 10 designers a global stage at the international gathering.

This year, 10 designers were selected to show their work to the public and a jury panel in the hope of being named the winner of the Fashion Makes Sense Award 2018. The FMSA consists of two awards: the jury prize worth € 2.500,- and the public prize worth € 500,-.

After a vibrant presentation of the models, the jury prize was awarded to Paolo Carzana. The public prize was awarded to SANDERMANN. Designer Gal Yakobovitch received a special mention by the jury, consisting of Iris Ruisch (M-ODE.net), Milou van Rossum (fashion editor at NRC), Borre Akkersdijk (BYBORRE) and Olgun Aydin (Manager Supply Chain Sustainability, Puma).

The FMSA project aims to develop talent and support sustainable design on the one hand and raise awareness of sustainability related issues with a larger audience on the other. FMSA has been created in co-operation with the Province of Limburg and was launched during the FASHIONCLASH Festival 2017 in Maastricht. FMSA is meant to motivate and stimulate promising talent to think about sustainability and to offer young talents support in developing a durable collection.