Brazilian companies explore new opportunities at Première Vision Paris 2026

The Brazilian textile and fashion industry was present at Première Vision Paris 2026, held from September 1 to 3 at Paris Nord Villepinte in France. With support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) —, ten brands participated in the event, presenting products, materials, and solutions to buyers and industry professionals.

The Brazilian delegation comprised Atelier Lucius Vilar, Balz Studio, Estúdio Icertain, Moltec, Natural Cotton Color, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio, and Studio Noir.

Three-day event

During the three-day event, the brands had the opportunity to showcase their strengths, establish contact with potential buyers and partners, and keep abreast of the latest developments shaping the fashion value chain. Brazilian participation generated $740,900 in business, considering the negotiations conducted during the event and the opportunities projected for the next 12 months.

The 2026 edition highlighted the Innovation & Technology series and the AW 27-28 season, with content focused on innovation, technology, digitalization, circularity, smart materials, and optimization of production processes.

Strategic opportunity

“Participation in Première Vision Paris is a strategic opportunity for Brazilian companies to expand their presence in the international market, showcasing the diversity and quality of our industry. Being at one of the leading global events in the fashion value chain also provides an opportunity to strengthen business connections and closely follow the transformations shaping the future of the sector”, says Adriana D’Agostini, Texbrasil trade promotion manager.

Recognized as one of the industry’s leading events, Première Vision Paris brings together companies and professionals from different segments to present new materials, technologies, solutions, and trends for the development of upcoming collections.

Brazilian participation in the fair underscores the diversity and innovation capacity of the domestic industry, while creating space for new connections and business opportunities.