Fashion pulse: monthly data reports for 100 countries by FashionUnited

Industry platform FashionUnited has launched Fashion pulse, a monthly data series covering fashion industry statistics for 100 countries. The series is the first of its kind, providing standardised reporting on clothing and footwear prices, retail sales, online fashion spending, consumer confidence, employment and exchange rates, drawn from official government statistics.

No other publication produces a monthly data report at this scale using certified national sources. The closest comparison is the PMI index used in manufacturing, though nothing equivalent exists for fashion or any consumer retail vertical across 100 markets.

National statistics

Each country report draws from national statistics offices and verified institutional sources. In Europe, sources include Germany’s Federal Statistical Office, the Dutch statistics office CBS, the UK’s Office for National Statistics, Eurostat and the European Central Bank. In the US, data comes from sources like the Census Bureau, FRED and the Bureau of EconomicAnalysis. In Asia, the series draws from many different governmental sources. National statistics offices supplemented by the African Development Bank, cover African countries.

Standardised format

The reports follow a standardised format across all countries: consumer prices, retail sales, macro context and a bottom-line summary for fashion executives. Sources are attributedinline, and all content adheres to the FashionUnited editorial style guide.

Fashion pulse reports are published on the FashionUnited data dashboard and on each of the platform’s regional sites in the country’s native language, reaching fashion professionals across all major markets.

“Fashion executives have had access to annual industry reports, but never to monthly government data presented in a standardised, comparable format across 100 countries,” saidFashionUnited. “Fashion pulse fills that gap.”