Abit and Abrapa Strengthen the Textile Chain at PV Paris

Abit and Abrapa Strengthen the Textile Chain at PV Paris

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Première Vision Paris, one of the leading international trade fairs dedicated to textile industry product development, connected the various sectors of the segment, highlighted new products and innovative solutions from global suppliers, and supported designers and creators in their search for materials. The fair took place from February 3 to 5, 2026, at the Parc des Expositions Paris Nord Villepinte, and featured the participation of 15 Brazilian brands.

On this occasion, the national presence was organized by Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (the Brazilian Textile and Apparel Industry Association) and ApexBrasil (the Brazilian Trade and Investment Promotion Agency). This also marked the first joint participation with Cotton Brazil, a program executed in partnership with ApexBrasil, Abrapa (the Brazilian Association of Cotton Producers), and ANEA (the National Association of Cotton Exporters) to promote Brazilian cotton abroad. The objective was to strengthen the link between cotton production and the national textile industry.

In this edition, the collective booth presented the concept “Brazil: from farm to fashion,” which symbolized the construction of the entire Brazilian textile chain—from cotton cultivation and yarn production through weaving and finishing to garment design and manufacturing. The proposal emphasized the collaboration between different links in the sector and the prominence of Brazilian cotton in the international market.

According to Fernando Valente Pimentel, Superintendent Director of Abit, Première Vision Paris served as Europe’s premier showcase for inputs and a strategic stage for internationalization. “We were ready to present ‘Made in Brazil’ as a synonym for distinct quality and high added value. Our products stood out by offering essential attributes to the global market: sustainability, innovative design, and technology. The joint participation via Texbrasil reinforced our commitment to consolidating Brazil’s image as a competitive player of excellence.”

Exclusively targeting industry professionals, the fair brought together exhibitors from more than 40 countries and offered a comprehensive overview of raw materials and services for collection development, distributed across eight universes: yarns, fabrics, leather, design, accessories, manufacturing, color, and a dedicated space for sustainable solutions.

For Gustavo Piccoli, president of Abrapa, “being at Première Vision alongside Abit and ApexBrasil demonstrated once again the synergies between the cotton and fashion chains in Brazil, which worked integratively across several projects. Furthermore, we were able to show the world the quality, traceability, and sustainability of our cotton while expanding our industry’s connections.”

The participating brands included Atelier Lucius Vilar, Atelier Natalia Rios, Balz Studio, Estúdio Rocha, Firma Colab, Innovativ, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio, Studio Icertain, and Studio Noir, representing the creative and productive diversity of Brazilian textile design.