On May 14th, IAF organized together with its Moroccan and Dutch members Amith and Modint, and with the support of its associate member AQM, a Dutch-Moroccan business lunch in Amsterdam. The lunch brought together Moroccan manufacturers and Dutch brands.
In addition to offering a chance to meet and to create business links, the lunch also featured brief presentations to educate the participants on the highlights of each other’s markets. That knowledge sharing was then extended to an excellent discussion. The lunch is part of a project to connect more Dutch and Moroccan firms, but it proved to be a successful concept and IAF is going to launch more of these small but effective events.