WGSN: Futureproofing the brand
Against the current economic, political and social atmosphere, CEOs need to implement long-term plans to preserve the longevity of their brands. While much has been written about future-proofing, few have turned their attention to the specific needs of the fashion industry, where fast fashion and changing consumer preferences have changed the landscape for start-ups and established brands alike. Using the results of a survey conducted in August, 2017, WGSN explore:
- The adoption of Artificial Intelligence (AI) as a use-case for helping fashion companies innovate
- Advice on how to create more agile businesses to react to the evolving needs of fashion consumers
- Tactics to help retain talent that will take our industry into the next century and beyond
- A comparison of survey findings from luxury and non-luxury markets
