Nottingham Trent University students are designing and developing product for top high street names; a new initiative launched by plus-size womenswear label Evans has brought amazing success for the BA (Hons) Fashion Design course.
In a project aimed at a selected shortlist of UK Art and Design schools, Evans tasked second year Fashion Design students to come up with a six piece collection that wasn’t limited by size, was fashion forward and showcased their passion for design.
NTU Fashion Design student, Ellie Northway, 22, was selected as a winner in the competition for the Evans S/S 15 range. Ellie created a collection of vibrant kaleidoscopic prints drawn from portraits of inspirational women throughout history.
She said: “My collection was focused on six women who have made their mark. I looked at powerful women from different cultures and time periods to get a range of inspiration. I considered Queen Victoria, Eleanor of Aquitaine, Joan of Arc, Boudica, Empress Wu Zeitan and Hatsheput; I created different prints inspired from elements of each of them.”
Ellie designed her six items so they could be worn with other pieces within the collection to create a vibrant combination of print and colour. Rebecca Vann Reicher, Evans’ head of design, said the competition had pushed the students to create something “bold yet beautiful.”
The winning designs have been put into production, sold in Evans stores and online, and each winning student was given a £1,000 cash prize. The CUT for EVANS collection was launched at British Plus Size Fashion Weekend in October 2014, and modelled by Whitney Thompson –the first plus size winner of Americas Next Top Model, and Hayley Hasselhoff, as well as an in store event and bespoke press activity around the launch.
Two further NTU students, Yvonne Shu Yao and Jess Haughton, were also selected to present their designs at Evans head office. Their work has subsequently been shown to the Evans New York team for consideration in the A/W 15 range; Yvonne Shu Yao’s entry was selected for inclusion in the collection, previewed at London Fashion Week, and her work will also be going into production shortly.