Alvanon Inc. fit expert Ed Gribbin calls for radical change at IAF 2014

Cites Apple’s tech innovations as model for fashion industry process improvements

Attendees to the 30th IAF World Fashion Convention in Medellin, Colombiasaw and heard fit and sizing guru Ed Gribbin explain why radical change must be embraced in order to grow in today’s challenging world fashion environment.

Gribbin is president of Alvanon Inc. (The Apparel Fit Expert), and speaks worldwide on the art and science of fit. His presentation, “Re-thinking, Re-designing, Re-inventing,” took placeSeptember 30th at the Hotel Dann Carlton Medellin. His presentation topic was in support of IAF’s overall 2014 convention theme, “Understanding the challenges of the fashion business.”

Re-thinking, Re-designing, Re-inventing addressed how Apple embraced the fashion industry for inspiration and why the fashion industry should be inspired by Apple, and motivated to radically change how it creates product.

“Our processes are woefully out of date,” said Gribbin, who pointed to Apple as a model for revamping the fashion industry’s work methodology. “There is much to be learned from a company like Apple, which continues to design and build products that people universally desire and are never marked down or closed out like most fashion.”

Approximately 275 managers involved in product development, merchandising and sourcing processes attended Gribbin’s talk at IAF.

About Alvanon

 Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  In addition to its head office in New York , R&D center in Hong Kong, manufacturing facilities in Donguan and Shenzen in China and regional offices in London and Germany , it also operates through a network of professional apparel sizing and fit specialists worldwide. Alvanon has compiled  the world’s largest database of 400,000 body scans and provides customized fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.

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