The IAF and Inexmoda are honoured to announce that Adriano Goldschmied will be speaking at the 30th IAF Word Fashion Convention in Medellín, Colombia. Adriano Goldschmied, known by many as ‘the godfather of jeans’ is the creator of iconic denim brands Diesel, Replay and AG Adriano Goldschmied and adviser to many other denim brands.
With Mr. Goldschmied’s presence, the IAF Convention is able to present the denim case to its global audience in the best possible way. Denim brands are leading examples in international expansion through real value creation. Denim brands have captured the imaginations of billions of consumers across the world, not only through brilliant branding, but also through a true love of craftmanship and real investment in environmental improvements. Mr. Goldschmied will be presenting the denim case under the title ‘innovation & future of denim’. Mariette Hoitink, who heads the Amsterdam initiative of ‘House of Denim’ will use this example to show how Mr. Goldschmied’s advice can best be translated into a Colombian denim infrastructure.
We are especially proud of inviting Mr. Goldschmied to the emerging market of Colombia. It is in these markets that we find great energy and drive. Consumers in Colombia and Latin America love denim and established brands are entering the market, suppliers are entering and local brands are being created. It is making these connections that the IAF stands for.
The IAF and Inexmoda are inviting everybody to join us in Medellín on September 30th and October 1st to get inspired by many world class speakers including Adriano Goldschmied.
Please go to https://iafconventionmedellin.com/register-here/ to register.