World’s leading fashion fit guru covered modernization and globalization at two premier Hong Kong industry events

Prime Source Forum 2014

 “How technology and process modernization are lowering costs and shortening lead times”

French Chamber of Commerce Hong Kong , Luxury and Retail Committee

 “Global to Local: Risks and rewards in adapting fashion to international markets”

Alvanon Inc. (The Fashion Fit Expert) President Ed Gribbin  addressed  modernization and globalization at two of Hong Kong ’s most influential industry events.  At Prime Source Forum 2nd April he spoke to approximately 400 senior executive delegates from over 20 countries on: “How technology and process modernization are lowering costs and shortening lead times.”

At the prestigious French Chamber of Commerce, luxury and retail committee meeting on 3rd April,  he discussed: “Global to local: Risks and rewards in adapting fashion to international markets and how some of the top global brands are achieving ‘fit’ in new international markets with relative ease.”

Ed Gribbin is generally regarded throughout the international fashion industry as the world’s foremost authority on apparel sizing and fit.  His expert advice on improving fit and product development has secured consultancy contracts with most of the world’s top multinational fashion, lingerie, sportswear, outerwear, mail order and corporate clothing brands and retailers in over 90 countries. In his PSF presentation he drew on this vast experience and explained how some of the most successful global brands and retailers are adjusting and realigning their product development processes and embracing new tools and communication strategies to regain competitive advantage in their supply chains.

In his French Chamber of Commerce presentation, he advised on when, why and how retailers and brands can adapt their products in a way that maintains brand integrity while engaging with new local customers, securing customer loyalty and maximizing full price sell-throughs.


Since joining Alvanon in 2006 Ed Gribbin has played an outstanding role in developing the group’s global profile. He led the team that compiled the world’s largest database of 300,000 human 3D body scans, analyzed consumer measurement data and conducted numerous brand and product fit assessments. Prior to Alvanon Ed served as president of Intellifit Corporation where he co-invented the revolutionary Intellifit body scanner. As senior vice president of Angelica Corporation, Ed Gribbin managed sales, marketing, design and production for one of the largest corporate wear companies in the US . He currently operates from the group’s head office in New York and regional offices in the UK , Hong Kong and Germany .

About Alvanon

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  In the past ten years Alvanon has evolved into a global group and in addition to its head office in New York , R&D center in Hong Kong, manufacturing facilities in Donguan and Shenzen in China and regional offices in London and Germany , it operates through a network of professional apparel fit specialists worldwide. It currently employs 70 dedicated sizing and fit professionals around the globe in addition to 250+ employees in its manufacturing operations. Alvanon has compiled  the world’s largest database of 300,000 body scans and provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.  Diesel, Levi’s, Marks & Spencer, Reebok, Superdry and Target are just a few of the 200 international brands who have revised and developed their apparel sizing and fit strategies with Alvanon.

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