Lectra appoints Eric Hubert as deputy sales director

Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles, and composite materials—is pleased to announce the appointment of Eric Hubert as deputy sales director, responsible for sales development. Based at the company’s headquarters, in Paris, he reports to Edouard Macquin, Lectra sales director, whose team he has strengthened.

In addition to the worldwide organization already in place for Lectra’s major strategic accounts, Eric Hubert’s objective is to work alongside the company’s numerous subsidiaries in deploying the sales strategy, in order to better serve all its customers. In particular, he is responsible for piloting the deployment and adoption of sales methods adapted to all sizes of company.

“Lectra’s customers, spread across the world, present different profiles. In order to better answer their
specific needs, we have created an approach that takes into account their specific features,” said Daniel
Harari, Lectra CEO. “To bring greater value to our customers, we have also started to strengthen our
sales teams through a far-reaching recruitment plan.”
“Lectra wants to facilitate the development and growth of all its current customers, throughout the world.
This is why we favor long-term support, in order to forge tight links and help them optimize their
processes with our technologies,” commented Edouard Macquin. “To drive and develop our sales
organization, Eric Hubert will be able to make use of his 20 years of sales experience in multiple

“It is this proximity to our customers that we must, more than ever, favor and give priority to. They must
consider us advisors delivering them high added-value solutions and services. For this, we must go even
further in listening to them in order to exceed their expectations,” added Eric Hubert.
Eric Hubert has management experience acquired exclusively in sales. He started his career in 1993 with
Renault, in the Czech Republic and then in Paris. In 2000 he joined the Timken Company, an American
group that manufactures mechanical bearings and specialist steels, where he was a strategic account
engineer in the US before becoming sales director for France and Belgium. In 2009, he became B2B
sales director at Tom Tom Business Solutions, the Dutch group that is the European leader in SatNav
systems and fleet management. Eric Hubert is a graduate of ENSAM (Ecole Nationale Supérieure des
Arts et Métiers) in Angers and Paris, France.

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